Squatty Potty garnered the attention of millions with a surprise viral launch and was eager to build a brand foundation for long term growth. Approaching its identity with surgical precision and a dose of levity, we developed a cheeky logomark, a colorful art direction style, and a warm brand voice that talks about poop just enough.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Test
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The Brand
Squatty Potty Logo (2011 - 2019)
Squatty Potty Logo (2019 - Present)
Visual Identity / Color Palette
The Creative
By melding its jokester DNA with the gravitas of wellness branding, our identity elevated Squatty's stools as desirable health products backed by real science.
The Website
We extended this identity across a svelte D2C site packed with vibrant imagery and a tasteful medley of bathroom humor.
To announce the rebranding, we released two memorable product spots. One riffs on the aesthetic of luxury perfume commercials to convey a woman's love for her stool, and the other erroneously traces Squatty's origins to ancient Egypt.
The Brand
Squatty Potty Logo (2011 - 2019)
Squatty Potty Logo (2019 - Present)
Visual Identity / Color Palette
The Creative
By melding its jokester DNA with the gravitas of wellness branding, our identity elevated Squatty's stools as desirable health products backed by real science.
The Website
We extended this identity across a svelte D2C site packed with vibrant imagery and a tasteful medley of bathroom humor.
To announce the rebranding, we released two memorable product spots. One riffs on the aesthetic of luxury perfume commercials to convey a woman's love for her stool, and the other erroneously traces Squatty's origins to ancient Egypt.
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