Luxury haircare brand J Beverly Hills was looking for a conversion-optimized, easy-to-navigate, and elevated website refresh. Our approach was to highlight their understated, classic appeal by showcasing the quality of J Beverly Hills products, down to the benefits of each and every botanical.
The new site features highly targeted landing pages containing new filtering capabilities for products and hair concerns, upsell features, and evergreen pages built for simple customization. Delivering a seamless, beautiful user experience, this site is tactically built to be polished and practical.
J Beverly Hills needed new email journeys that would inspire long-term relation ships with their customers. After conducting A/B testing and an audit of their email marketing, we brought new welcome, post-purchase, and win-back flows to their subscribers.
We encouraged commitment by tailoring each flow to a segmented audience and delivering personalized content that matched their interests and needs. By incorporating quizzes, tutorials, ingredient spotlights, brand history, and customer-specific, targeted product features with a blend of different marketing techniques, we helped J Beverly Hills surpass their email marketing goals.
The new site features highly targeted landing pages containing new filtering capabilities for products and hair concerns, upsell features, and evergreen pages built for simple customization. Delivering a seamless, beautiful user experience, this site is tactically built to be polished and practical.
J Beverly Hills needed new email journeys that would inspire long-term relationships with their customers. After conducting A/B testing and an audit of their email marketing, we brought new welcome, post-purchase, and win-back flows to their subscribers.
We encouraged commitment by tailoring each flow to a segmented audience and delivering personalized content that matched their interests and needs. By incorporating quizzes, tutorials, ingredient spotlights, brand history, and customer-specific, targeted product features with a blend of different marketing techniques, we helped J Beverly Hills surpass their email marketing goals.
