The Brief
DTC expert Nik Sharma required a cutting-edge website and brand to showcase his work as a prolific growth marketer, align with his bold personality, and drive email subscriptions for his popular newsletter.
Logo
Visual Identity
Custom Illustrations
Messaging & Positioning
UX / UI DESIGN
webflow development
CMS DEVELOPMENT
CUSTOM ANIMATIONS
INTERACTIVE ELEMENTS
COPYWRITING
CONTENT STRUCTURE
Web
We created a bold, modern site in both light and dark mode with custom animations and illustrations, dynamic content, purposeful copy, and a relatable brand tone. To match Nik's growth mindset and speed, we made the site highly scalable. His team continues to trust us with the maintenance of key pages designed to incentivize new subscribers with the delivery of high-value content.
WebSITE Design
Organized and sharp, the website as a whole incorporates moving parts and a semi-gridded layout. It draws inspiration from animated games and cartoons, including a custom rendition of Nik's likeness and fun visual elements like stars and ellipses. Elements of surprise include a backwards scroll on the Brands page, and quippy About copy that shows Nik’s personality.
Web Strategy
GOALS
Tactics
- Position Nik’s expertise and values
to resonate with his audience of growth marketers and founders - Build credibility
by emphasizing his large number of subscribers, extensive social proof, multiple brand bars, and reviews from prominent founders - Drive email subscribes
with a fine-tuned user experience containing tactical pop ups and multiple places to opt-in to Nik’s famous newsletters - Optimize SEO & increase discoverability
with a resource database of his newsletter archive - Launch, manage & operate
valuable eCommerce guide campaigns to capture leads
Brand
Typography
Powerful | Bold | Balanced
Nik Sharma's website typography exudes a powerful and confident presence. It features tall, bold fonts with filled and outlined characters, creating an agency-style aesthetic.
The typography defines the space on the page with strong horizontal elements, sharp corners, and thin lines, conveying a masculine energy and a structured layout.
Nik Sharma's website typography exudes a powerful and confident presence. It features tall, bold fonts with filled and outlined characters, creating an agency-style aesthetic.
The typography defines the space on the page with strong horizontal elements, sharp corners, and thin lines, conveying a masculine energy and a structured layout.
Colors
High Contrast | Light/Dark Mode
illustrations
Custom hand-drawn illustrations were designed with a simple yet highly personal style that brings the brand to life without much imagery.
COPY
Dynamic | Captivating | Persuasive
Balancing professionalism and creativity, the cheeky copy engages visitors with word puns and punchy directness. The tone evokes a sense of excitement and expertise, effectively communicating the value and unique offerings of Nik Sharma and his brands.
Growth
The Emails
J Beverly Hills needed new email journeys that would nurture long-term relationships with their customers. After conducting A/B testing and an audit of their email marketing, we brought new welcome, post-purchase, abandoned cart, cross-sell, upsell and win-back flows to their subscribers.
PAID MEDIA
We launched paid media for drops and sales across Google, Facebook, and Instagram, including design direction and copy. Our team created custom landing pages for and implemented ads.
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CUSTOM EXPERIENCE
The new site features highly targeted landing pages containing new filtering capabilities for products and hair concerns, upsell features, and evergreen pages built for simple customization. A custom paid media landing page was optimized to educate and convert according to the products being pushed on the ads. Delivering a seamless, beautiful user experience, this site is tactically built to be both polished and practical.
SMS
We implemented SMS flows and helped SET migrate platforms. Our team redid the SMS welcome journey and managed ongoing campaigns, providing strategic input along the way.
revenue within 2 weeks
campaigns in <1 month
We set up new welcome flows, a loyalty and rewards program, and designed all email marketing required to successfully market it.
WhY It Worked
By incorporating quizzes, tutorials, ingredient spotlights, brand history, and customer-specific, targeted product features, we helped J Beverly Hills surpass their email marketing goals.
Launching Urban Sophistication’s first ever SMS program included the creation of their journeys, exclusive offers, as well as A/B testing. We saw impressively high engagement and gained a five-figure follower count in just six months. We also ran the brand’s Black Friday Cyber Monday SMS initiative.
