WORK

Obviously

Influencer marketing for the world's most iconic brands
Influencer marketing for the world's most iconic brands
'web' icon'brand' icon'growth' icon

The Brief

Obviously is the premier influencer marketing agency for the world’s iconic brands. They are a one-stop shop for everything needed to run full-spectrum influencer campaigns. Diamond Hook helped the company elegantly modernize through a digital rebrand, which included a new logo, website, and reimagined art direction for all marketing touchpoints.

obvious.ly
'growth' icon
BRAND

Visual Identity

Messaging & Positioning

Art Direction

GROWTH
WEB

UX / UI DESIGN

webflow development

CMS DEVELOPMENT

CUSTOM ANIMATION

COPYWRITING

CONTENT STRUCTURE

MORE
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31%
Bounce Rate
66%
Avg Session Duration
41%
lead Gen Signup

Brand

Obviously’s brand is colorfully light and feminine, while simultaneously embodying modernity and sophistication. Our design and messaging choices all stem from the business’s supportive, friendly ideology, which also has a SaaS-like feel.

LOGO

The reimagined Obviously logo showcases a thick 
ring-light-like “O” that doubles as a camera lens with a smaller circle representing a flash.

LOGOMARK

The Obviously logomark italicizes “us” to emphasize connection and their vast network.

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Typography

Headings – founders GROTESK - medium
Headings – founders GROTESK - medium italic
body – founders GROTESK - light
Headings – founders GROTESK - medium
Headings – founders GROTESK - medium italic
body – founders GROTESK - light

Color

Pastel | Gradient | Balance

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COPY

Messaging on the site emphasizes Obviously’s premium yet accessible appeal as the largest influencer marketing agency in the US. The expert tone is self-assured and readable, infused with confidence not cockiness.

informed | Authentic | Quality

colorful module that reads: we transform your Tiktok. Our end-to-end services cover everything from influencer collaborations to branded content creation
colorful module that reads: we transform your Tiktok. Our end-to-end services cover everything from influencer collaborations to branded content creation

COLLATERAL

We redesigned Obviously’s brand and marketing collateral, including everything from packaging and letterhead, to email templates, to  social media platform-specific sales decks.

DRAG

Web

We transformed the world-class influencer management website into a modern and precise experience that encapsulates Obviously’s expertise, reputation, and scale.

With an alluring, sophisticated look and SEO-informed landing pages that provide clear audience direction, users are encouraged to engage and can easily access the right information.

Web Design

The new Obviously visual identity incorporates a variety of graphic styling. With grids, charts, and rounded corners to soften rectangular framing, the design has both a quantitative results-driven appeal and a qualitative, creative touch.

THE DETAILS

  • Custom animations
  • Targeted landing pages for social ads
  • Salesforce embed for deal flow
  • Channel filtering capabilities
  • Website optimization

Web Strategy

GOALS

REFINED | Consistent | Accessible

Tactics

  1. Tailor
    user experience and messaging for two audiences: influencers/creators and brands/ agencies
  2. Optimize
    SEO by making landing pages for different services including content marketing, TikTok, Instagram, YouTube
  3. Migrate
    hundreds of blog posts to Webflow in a technically optimized fashion
  4. Implement
    a translation tool for complete global brand accessibility

Growth

PAID MEDIA

We launched paid media for drops and sales across Google, Facebook, and Instagram, including design direction and copy. Our team created custom landing pages for and implemented ads.

SMS

We implemented SMS flows and helped SET migrate platforms. Our team redid the SMS welcome journey and managed ongoing campaigns, providing strategic input along the way.

100x
the project fee earned in
revenue within 2 weeks
$495,000
attributed to SMS
campaigns in <1 month

EMAIL

We set up new welcome flows, a loyalty and rewards program, and designed all email marketing required to successfully market it.