The Brief
Obviously is the premier influencer marketing agency for the world’s iconic brands. They are a one-stop shop for everything needed to run full-spectrum influencer campaigns. Diamond Hook helped the company elegantly modernize through a digital rebrand, which included a new logo, website, and reimagined art direction for all marketing touchpoints.
Visual Identity
Messaging & Positioning
Art Direction
UX / UI DESIGN
webflow development
CMS DEVELOPMENT
CUSTOM ANIMATION
COPYWRITING
CONTENT STRUCTURE
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Brand
Obviously’s brand is colorfully light and feminine, while simultaneously embodying modernity and sophistication. Our design and messaging choices all stem from the business’s supportive, friendly ideology, which also has a SaaS-like feel.
LOGO
The reimagined Obviously logo showcases a thick 
ring-light-like “O” that doubles as a camera lens with a smaller circle representing a flash.
LOGOMARK
The Obviously logomark italicizes “us” to emphasize connection and their vast network.
Typography
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Color
Pastel | Gradient | Balance
COPY
Messaging on the site emphasizes Obviously’s premium yet accessible appeal as the largest influencer marketing agency in the US. The expert tone is self-assured and readable, infused with confidence not cockiness.
informed | Authentic | Quality
COLLATERAL
We redesigned Obviously’s brand and marketing collateral, including everything from packaging and letterhead, to email templates, to  social media platform-specific sales decks.
Web
We transformed the world-class influencer management website into a modern and precise experience that encapsulates Obviously’s expertise, reputation, and scale.
With an alluring, sophisticated look and SEO-informed landing pages that provide clear audience direction, users are encouraged to engage and can easily access the right information.
Web Design
The new Obviously visual identity incorporates a variety of graphic styling. With grids, charts, and rounded corners to soften rectangular framing, the design has both a quantitative results-driven appeal and a qualitative, creative touch.
THE DETAILS
- Custom animations
- Targeted landing pages for social ads
- Salesforce embed for deal flow
- Channel filtering capabilities
- Website optimization
Web Strategy
GOALS
Tactics
- Tailor
user experience and messaging for two audiences: influencers/creators and brands/ agencies - Optimize
SEO by making landing pages for different services including content marketing, TikTok, Instagram, YouTube - Migrate
hundreds of blog posts to Webflow in a technically optimized fashion - Implement
a translation tool for complete global brand accessibility
Growth
PAID MEDIA
We launched paid media for drops and sales across Google, Facebook, and Instagram, including design direction and copy. Our team created custom landing pages for and implemented ads.
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SMS
We implemented SMS flows and helped SET migrate platforms. Our team redid the SMS welcome journey and managed ongoing campaigns, providing strategic input along the way.
revenue within 2 weeks
campaigns in <1 month
We set up new welcome flows, a loyalty and rewards program, and designed all email marketing required to successfully market it.
