The Brief
SET Active is an exclusive LA-based athleisure brand beloved by celebrities like Kylie Jenner and Charli D'Amelio. SET enlisted the help of Diamond Hook to manage their Shopify store and spearhead new growth efforts from the ground up.
shopify development
Custom USER EXPERIENCE
COPYWRITING
CONTENT STRUCTURE
Product description copywriting
ecommerce operations
seo
cro
paid social
email campaigns
sms campaigns
Web
ACTIVATING SET
Diamond Hook was initially tasked with launching a new SMS channel and social ads — all with less than two weeks before
their highly-anticipated BFCM sale.
After rapidly growing the subscriber list, we built a 5-day SMS automation that generated a half million dollars in the program's first two weeks. The exponential growth has continued since, tracking for a non-stop ROI in the hundreds.
DIGITALLY ACTIVE
From leading multimillion dollar product drops to Shopify < > SaaS partner implementations, Diamond Hook has been responsible for executing all of SET's online needs, flawlessly. Since the company has exponentially grown, we now work on retainer alongside their in-house e-commerce team.
Our team has facilitated the addition of numerous new features on the site, including a members only shopping experience, Loyalty and Rewards program, community program landing page, security updates, a custom bundle upsell, custom collection pages for A/B testing, and more.
OPERATIONS
The processes and procedures behind SET’s famous and product drops were all implemented by Diamond Hook.
- Merchandising
- Discounting
- Quality assurance
- Backend infrastructure management
- Bug fixes
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Brand
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LOGO
The reimagined Obviously logo showcases a thick 
ring-light-like “O” that doubles as a camera lens with a smaller circle representing a flash.
LOGOMARK
The Obviously logomark italicizes “us” to emphasize connection and their vast network.
place
Typography
We redefined Urban Sophistication’s text hierarchy, thoughtfully implementing stand-out text placements as visual design elements with the use of all caps and large font size.
EDITORIAL  |  clear  |  simple
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Visuals
CLEAN Â | Â CONTEMPORARY Â | Â SPACIOUS
We created a sense of space and embodied an editorial lifestyle feel in how we selected and placed product, model and editorial imagery.
Feels like a marshmallow.
COPY
Thoughtful |  Sensory  | Evocative
Artful and descriptive copy ignites the imagination and depicts the positive feelings we experience from the brand’s product offerings. This perspective creates a customer journey that conjures up uniquely personal connections to the products.
COLLATERAL
We redesigned Obviously’s brand and marketing collateral, including everything from packaging and letterhead, to email templates, to  social media platform-specific sales decks.
Growth
PAID MEDIA
We launched paid media for drops and sales across Google, Facebook, and Instagram, including design direction and copy. Our team created custom landing pages for and implemented ads.
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SMS
We implemented SMS flows and helped SET migrate platforms. Our team redid the SMS welcome journey and managed ongoing campaigns, providing strategic input along the way.
revenue within 2 weeks
campaigns in <1 month
We set up new welcome flows, a loyalty and rewards program, and designed all email marketing required to successfully market it.
